Web Site Fonts - Careful Here!
Simple is good and a lot safer.
Big mistakes are easy to make. Fonts can really fool you if you try to get too creative.
If you read the article on HTML, you know the code tells the browser what to do, where to put everything and what fonts to use. That's important. It doesn't supply the fonts, it just tells the browser which ones to use.
Your computer may have a lot of very special and fancy fonts installed and you can use whatever you want for anything you will print. You select the font and the computer displays it. But, when you view a web page, if the web designer called for a special font not installed on your computer, the computer makes a best guess and substitutes something else from the ones it has available. Sometimes it is close, other times it gets ugly.
Specify the common fonts - get creative with your writing.
Web site fonts are divided into two groups, serif and sans-serif. The serif group, such as Times New Roman has an extra bar at the end of each stroke. These fonts tend to be easier to read on a printed page. The sans-serif group, such as Arial, have a straight stroke with no crossbar. These seem to be easier to read online.
In each group, several fonts are usually found on most all computers, so in the code, specify those fonts. That way, everyone sees your page as you designed it because they use fonts from their own computer. Use something uncommon and who knows what they will see.
How do you specify fonts?
You insert a line of HTML that tells the browser which fonts to use in descending order, so if it doesn't have the first one available it goes to the second and so on.
For sans-serif fonts:
<font face=Verdana, Arial, Helvetica, sans-serif>
For serif fonts:
<font face=Times New Roman, Georgia, Times Roman, serif>
The last selection in each line tells the computer to call the default font from that family of fonts.
What about the logo?
Make your logo as creative as you are and fitting your company image. Just be sure to make it in your graphics program and insert in into your page as an image. Any fonts you use will be part of the picture and will display exactly as you decide.
